Love: Is it Chemistry or Magic?

Helen Fisher, Ph.D., is one of this country's most prominent anthropologists. She has conducted extensive research on the evolution, expression, and chemistry of love. Her two most recent books, The First Sex and Anatomy of Love, were New York Times Notable Books. Here, in an interview from Elle Magazine, she explains what goes on in the brain when you are in love, and the differences between men and women.

And while she's measuring love in the brain, Fast Company writes how marketers have figured out a way to measure how consumers really feel about brands. And they note that rsearch suggests that brands that engage people emotinoally (as in "To Google is to love") can command prices as much as 20% to 200% higher than competitors', and sell in far higher volumes.

Dopamine frenzy.