Ideo Credits Empathy for Innovation

If there's ever a business case for empathy, it's innovations like Apple's mouse. Read this Fast Company article to get what I'm talking about.

BA: should we order a pack and see what it does to our Kpod and Pedia design? Check this out for a sample of the cards. Here's a recent conversation about their value and a suggested alternative. I just think we need something to shake our design up.

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